Living with the Pandemic: Experiences of Muslim Micro-Entrepreneurs in Iloilo City

Micro, small, and medium enterprises (MSMEs) in the Philippines have been significantly impacted by the COVID-19 pandemic, leading to disruptions in their economic activity. The combination of restricted movement, the need to maintain physical distance, and different degrees of community lockdown and quarantine have caused these businesses to become economically stagnant. This qualitative research explored the experiences of four Muslim entrepreneurs as they continue their daily grind amidst the pandemic. Data shows that Muslim entrepreneurs experience anxiety regarding their health and financial circumstances. Spirituality and innovative marketing strategies were adopted to mitigate the adverse effects of the pandemic. Survival efforts were resorted to by Muslim entrepreneurs despite the local government’s financial assistance and food relief packages. This study advances government interventions by proposing novel solutions and regulations. It also aims to improve access to government relief packages for Micro, Small, and Medium Enterprises (MSMEs), especially those that are informal and unregistered. The study also suggests the introduction of information technology (IT) solutions.