Trust Dynamics in AI-Driven Virtual Assistants: A Cross-Cultural Study of User Confidence and Adoption
Trust Dynamics in AI-Driven Virtual Assistants: A Cross-Cultural Study of User Confidence and Adoption
Authors
Onovughe Anthonia Okeme
Lecturer, Southern Delta University, Ozoro and Researcher, Federal University of Technology, Akure (Nigeria)
Hampo, JohnPaul A.C.
Data Scientist, Hamplus Technologies International [Hamplus Hub], Abraka (Nigeria)
Onovughe Silas Avwerosuo
Researcher, Delta State University, Abraka (Nigeria)
Essaghah Maro I.
Data Controller, Southern Delta University, Ozoro (Nigeria)
Publication Information
Journal Title: International Journal of Research and Scientific Innovation (IJRSI)
Author(s):Okeme,Onovughe Anthonia ; A.C.,Hampo, John Paul;Avwerosuo,Onovughe Silas ;I.,Essaghah Maro
Published On: 03/10/2026
Volume: 12
Issue: 10
First Page: 1899
Last Page: 1905
ISSN: 2321-2705
- Cite this Article Okeme,Onovughe Anthonia ; A.C.,Hampo, John Paul;Avwerosuo,Onovughe Silas ;I.,Essaghah Maro:Trust Dynamics in AI-Driven Virtual Assistants: A Cross-Cultural Study of User Confidence and Adoption
, Volume 12 Issue 10, International Journal of Research and Scientific Innovation (IJRSI), 1899-1905, Published on 03/10/2026, Available at https://rsisinternational.org/journals/ijrsi/view/trust-dynamics-in-ai-driven-virtual-assistants-a-cross-cultural-study-of-user-confidence-and-adoption
Abstract
Trust is a central factor influencing the adoption and sustained use of artificial intelligence (AI)-enabled technologies, particularly virtual assistants such as Google Assistant, Siri, Alexa, and Cortana. These systems have become increasingly integrated into daily life, yet their acceptance is not uniform and often hinges on users’ trust. This study applied convenience sampling to investigate users’ trust in virtual assistants through a descriptive survey of 500 respondents distributed via Google Forms. The survey explored users’ levels of trust in AI technologies, preferred platforms, and factors influencing trust. Results show that 58% of respondents reported trusting AI-enabled machines, with Google Assistant being the most widely used (56%) and most trusted (89%) virtual assistant.
Keywords:
Artificial Intelligence
