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Overview
MBA In Digital Marketing: Masters in Business Administration gives the students a specialized degree. So, while selecting digital marketing as a career, digital marketing experts might think if it will be an excellent choice to go ahead with MBA in digital marketing or not.
With the advent of new technologies and social media platforms, the demand for advertisements in digital spaces has increased. These social media spaces provide good exposure to brands and enable them to grow at a rapid pace. Trending on social media platforms like Facebook, Twitter, and Instagram is essential for growing business needs. However, there is a lot of confusion surrounding people when they opt for a digital marketing career. Dig into this article to learn if MBA in Digital marketing is the right option for you.
Why MBA Digital Marketing?
We all are aware of how digital marketing spaces in recent years have replaced traditional marketing spaces. Many students are opting for a certificate course in digital marketing to ensure that they hold a strong foundation in the market. To advance in this field and cutthroat, the competition one must have to pursue an MBA in Digital Marketing.
From top brands like Nike to mediocre brands like Flatheads, everyone is seen marketing themselves on Instagram, Facebook, Google, and Twitter. The social platforms are used to create a high reputation in marketing that ultimately results in a better image of the brands in the market.
What is MBA Digital Marketing?
Digital Marketing is a creative course, and doing MBA in Digital Marketing will open a pool of opportunities for the marketer in India and overseas. This three-year management course in digital marketing introduces marketers to a range of media strategies and a new aspect of marketing.
The course provides students with complete knowledge of the fast-growing digital marketing sectors and the opportunities they can get in this profession. By the end of the course, students will be able to identify the growing marketing trends; they will provide value to the new branding by upscaling their position on various social media platforms.
Types of Course
MBA Digital Marketing Courses
There are two more courses related to Digital marketing which is given below:
- MBA Digital Marketing and E-Commerce
- MBA Digital Marketing and Data Science
MBA Digital Marketing and Data Science
| Duration | 1.5 year |
| Eligibility | Bachelor’s degree with 50% marks and valid scores in any MBA exams of national level. |
| Admission Process | Merit-based as well as Entrance-based |
| Course Fee | INR 15,000 to 1.9 lakhs |
| Average Salary | INR 3 to 7 Lakhs per annum |
MBA Digital Marketing and E-Commerce
| Duration | 2 years |
| Eligibility | Graduation in any discipline with 50% marks |
| Admission Process | Entrance Exam followed by Group Interview and Personal Interview |
| Average Annual Fees | INR 15,000 to 1.9 lakhs |
| Average Salary | INR 3 to 7 Lakhs per annum |
Admission Process
MBA Digital Marketing Admission Process
MBA Digital Marketing Admission Process is same as other MBA Programme admission. It will be done by top exams like CAT, MAT, XAT etc.
Eligibility
MBA Digital Marketing Eligibility
The eligibility criteria for MBA Digital Marketing are as follows:
| Parameters | Description |
|---|---|
| Minimum Educational Qualification | Graduation |
| Minimum Marks | 50% (General and NC/OBC) |
| Relaxation for Reserved Categories | 45% |
| Age Limit | None |
Admission
MBA Digital Marketing Admission 2021
MBA Digital Marketing Admission is divide in three steps which are given below:
- Apply for the Entrance Exams (CAT, CMAT, MAT, SNAP, XAT etc.)
- Appear at Entrance Exams & Pass the Cutoff
- Final Admission Round (Written Ability Test (WAT), Group Discussion (GD) and Personal Interview (PI))
Subjects
MBA Digital Marketing Subjects
List of subjects of MBA Digital Marketing Subjects are as follow:
- Accounting for Business Decisions
- Business Research Management
- Content Marketing
- Decisions Science
- Digital Branding
- Digital Marketing
- E-Commerce
- EMail Marketing
- Enterprise Analysis
- Human Resource Management
- Marketing Basics
- Marketing Management
- Mobile Marketing
- Operations Management
- Organizational Behaviour
- Search Engine Marketing
- Social Media Marketing
- Strategic Management
- Web Analytics
Colleges in India
MBA Digital Marketing Colleges in India
The following are the colleges in India that are offered MBA in Digital Marketing:
| College Name | Fees |
|---|---|
| Amity University, Noida | INR 4 lakh |
| Great Lakes Institute of Management, Chennai | INR 16.01 lakh |
| Bennett University, Greater Noida | INR 5 lakh |
| Jain University, Bangalore | INR 7.1 lakh |
| ICFAI Business School, Hyderabad | INR 11.8 lakh |
| Symbiosis Institute of Business Management, Hyderabad | INR 6.8 lakh |
| Lexicon Mile- Management Institute of Leadership and Excellence, Pune | INR 8.3 lakh |
| Sri Balaji University, Pune | INR 4.45 lakh |
| Praxis Business School, Kolkata | INR 3.89 lakh |
| Globsyn Business School, Kolkata | INR 7.95 lakh |
Colleges in Abroad
MBA Digital Marketing Colleges Abroad
MBA in Digital Marketing Abroad is trendy course in UK, USA, Australia, etc. It is 01-02 years course. The following are the colleges in Abroad (UK, Australia, Canada, USA) that are offered MBA in Digital Marketing: .
| College Name | Fees |
|---|---|
| Coventry University, United Kingdom | INR 28.1 Lakhs |
| Pace University, United States | INR 55.4 Lakhs |
| Oregon State University, United States | INR 78.2 Lakhs |
| Nottingham Trent University, United Kingdom | INR 25.6 Lakhs |
| Schulich School of Business, York University, Canada | INR 64.17 Lakhs |
| Melbourne Business School (MBS), Australia | INR 50.32 Lakhs |
| Laval University, Canada | INR 8.7 Lakhs |
| University of Canberra, Australia | INR 27.91 Lakhs |
Scope
MBA Digital Marketing Scope
Digital platforms have gained enough traction in recent years. According to a Goldman Sachs report, the scope of digital marketing will be worth $160 billion by 2025. Moreover, since the number of social media platform users is increasing daily, brand recognition on these platforms creates an everlasting impact.
MBA in Digital Marketing will provide the marketing experts with an insightful view of creating brand recognition by evaluating the loopholes. You can specialize in Facebook marketing, Instagram marketing, and Google marketing to open up opportunities for yourself in Top MNC’s demanding highly-qualified Digital Marketing experts.
Jobs
MBA Digital Marketing Fresher Jobs
MBA in Digital Marketing fresher can apply fob in the field of Digital Marketing. Some of Job profiles are as follow:-
- Digital Marketing Executive
- Social Media Manager
- Public Relations Manager
- Advertising Manager
- Brand Manager
- Market Research Analyst
Salary
MBA Digital Marketing Salary in India
Average Salary of Some Job profiles in the Digital Marketing field are as follow:
| Job profile | Average Salary |
|---|---|
| Digital Marketing Executive | ₹ 5.33 Lakhs |
| Social Media Manager | ₹ 3.44 Lakhs |
| Advertising Manager | ₹ 4.91 Lakhs |
| Public Relations Manager | ₹ 5.86 Lakhs |
| Market Research Analyst | ₹ 6.00 Lakhs |
Frequently Asked Questions (FAQ)
MBA Digital Marketing FAQs
Ques: What is the scope of MBA digital marketing?
MBA in Digital marketing is in high demand. All you need is good knowledge in the field to expand your horizons by selecting the best college to pursue MBA in Digital Marketing.
Ques: What are the Top 5 Best Colleges for MBA in Digital Marketing In India?
1. IIDE – Indian Institute of Digital Education, Mumbai
2. JK Lakshmipat University, Jaipur
3. Rayat Bahra University, Punjab
4. RIMT University, Punjab
5. Graphic Era University, Uttrakhand
Is it only a full-time course, or do we have distance learning opportunities available as well?
Yes, you can go ahead with either a full-time course or a distance learning course, depending on your preference.
Ques: What are the Top Distance Learning Colleges for MBA in Digital Marketing In India?
1. Amity University, Noida
2. Venkateshwar Open University, Noida
3. NMIMS, Mumbai
Ques: Who Are All Eligible For This MBA in Digital Marketing Programme?
There are several colleges that provide MBA Finance via Distance Learning at a reasonable cost. This allows students to continue their studies while working or starting a company.
Admission 2021
MBA Digital Marketing Admission 2021
MBA Digital Marketing Admission is divide in three steps which are given below:
- Apply for the Entrance Exams (CAT, CMAT, MAT, SNAP, XAT etc.)
- Appear at Entrance Exams & Pass the Cutoff
- Final Admission Round (Written Ability Test (WAT), Group Discussion (GD) and Personal Interview (PI))
Admission Process
MBA Digital Marketing Admission Process
MBA Digital Marketing Admission Process is same as other MBA Programme admission. It will be done by top exams like CAT, MAT, XAT etc.
Eligibility
MBA Digital Marketing Eligibility
The eligibility criteria for MBA Digital Marketing are as follows:
| Parameters | Description |
|---|---|
| Minimum Educational Qualification | Graduation |
| Minimum Marks | 50% (General and NC/OBC) |
| Relaxation for Reserved Categories | 45% |
| Age Limit | None |
Subjects
MBA Digital Marketing Subjects
List of subjects of MBA Digital Marketing Subjects are as follow:
- Accounting for Business Decisions
- Business Research Management
- Content Marketing
- Decisions Science
- Digital Branding
- Digital Marketing
- E-Commerce
- EMail Marketing
- Enterprise Analysis
- Human Resource Management
- Marketing Basics
- Marketing Management
- Mobile Marketing
- Operations Management
- Organizational Behaviour
- Search Engine Marketing
- Social Media Marketing
- Strategic Management
- Web Analytics
Colleges in India
MBA Digital Marketing Colleges in India
The following are the colleges in India that are offered MBA in Digital Marketing:
| College Name | Fees |
|---|---|
| Amity University, Noida | INR 4 lakh |
| Great Lakes Institute of Management, Chennai | INR 16.01 lakh |
| Bennett University, Greater Noida | INR 5 lakh |
| Jain University, Bangalore | INR 7.1 lakh |
| ICFAI Business School, Hyderabad | INR 11.8 lakh |
| Symbiosis Institute of Business Management, Hyderabad | INR 6.8 lakh |
| Lexicon Mile- Management Institute of Leadership and Excellence, Pune | INR 8.3 lakh |
| Sri Balaji University, Pune | INR 4.45 lakh |
| Praxis Business School, Kolkata | INR 3.89 lakh |
| Globsyn Business School, Kolkata | INR 7.95 lakh |
Colleges in Abroad
MBA Digital Marketing Colleges Abroad
MBA in Digital Marketing Abroad is trendy course in UK, USA, Australia, etc. It is 01-02 years course. The following are the colleges in Abroad (UK, Australia, Canada, USA) that are offered MBA in Digital Marketing: .
| College Name | Fees |
|---|---|
| Coventry University, United Kingdom | INR 28.1 Lakhs |
| Pace University, United States | INR 55.4 Lakhs |
| Oregon State University, United States | INR 78.2 Lakhs |
| Nottingham Trent University, United Kingdom | INR 25.6 Lakhs |
| Schulich School of Business, York University, Canada | INR 64.17 Lakhs |
| Melbourne Business School (MBS), Australia | INR 50.32 Lakhs |
| Laval University, Canada | INR 8.7 Lakhs |
| University of Canberra, Australia | INR 27.91 Lakhs |
Fresher Jobs
MBA Digital Marketing Fresher Jobs
MBA in Digital Marketing fresher can apply fob in the field of Digital Marketing. Some of Job profiles are as follow:-
- Digital Marketing Executive
- Social Media Manager
- Public Relations Manager
- Advertising Manager
- Brand Manager
- Market Research Analyst
Salary
MBA Digital Marketing Salary in India
Average Salary of Some Job profiles in the Digital Marketing field are as follow:
| Job profile | Average Salary |
|---|---|
| Digital Marketing Executive | ₹ 5.33 Lakhs |
| Social Media Manager | ₹ 3.44 Lakhs |
| Advertising Manager | ₹ 4.91 Lakhs |
| Public Relations Manager | ₹ 5.86 Lakhs |
| Market Research Analyst | ₹ 6.00 Lakhs |
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