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Overview
MBA in Marketing: MBA is one of the popular post-graduate degrees in India. MBA stands for Master’s in Business Administration. MBA in Marketing focuses on consumer behavior and production creation. The degree gives the mastering in the marketing field. MBA in marketing syllabus covers topics that are related to marketing, advertising, branding and research and so forth.
Why MBA in Marketing?
MBA in marketing in India has a wide scope because every business needs marketing and the concepts in the marketing helps a student to lead and capture the market in a well manner. The reason to choose MBA in marketing is that it makes a student prepare for more career opportunities in marketing. The MBA in marketing prepares you for a variety of jobs, not only marketing-related ones. Consulting, entrepreneurship, and general management will be among the job choices. The marketing MBA offers transferable abilities that may be used to any industry. You'll study math, communication, analytical, and, of course, managerial abilities.
What is MBA in Marketing?
MBA Marketing is post graduation in the field of marketing which lets you open the threshold of potential opportunities in jobs and also for business too. In today's market, an MBA in Marketing has a lot of potential. MBA in Marketing is one of the oldest specialties in management. If you want to work in the fields of entertainment, media, promotions, advertising, sales, or general management, the MBA is for you..
Types of Course
MBA Marketing Courses
MBA Marketing Course details are given below:
| Duration | 2 year |
| Eligibility | Bachelor’s degree with 50% marks and valid scores in any MBA exams of national level. |
| Admission Process | Merit-based as well as Entrance-based |
| Course Fee | INR 2 to 12 lakhs |
| Average Salary | INR 5 to 12 Lakhs per annum |
Admission Process
MBA Marketing Admission Process
MBA in Marketing admission process are divide into three steps:
- Apply for MBA Entrance Exams
- Attend the Entrance Exam
- Shortlisting Process
- Written Ability Test (WAT), Group Discussion (GD) and Personal Interview (PI)
Eligibility
MBA Marketing Eligibility
The eligibility criteria for MBA Marketing are as follows:
| Parameters | Description |
|---|---|
| Minimum Educational Qualification | Graduation |
| Minimum Marks | 50% (General and NC/OBC) |
| Relaxation for Reserved Categories | 45% |
| Age Limit | None |
Admission
MBA Marketing Admission 2021
MBA Marketing Admission is divide in three steps which are given below:
- Apply for the Entrance Exams (CAT, CMAT, MAT, SNAP, XAT etc.)
- Appear at Entrance Exams & Pass the Cutoff
- Final Admission Round (Written Ability Test (WAT), Group Discussion (GD) and Personal Interview (PI))
Subjects
MBA Marketing Subjects
List of subjects of MBA Marketing Subjects are as follow:
- Accounting and Managerial Decisions
- Advertising Management
- Business Environment
- Business Marketing Operations
- Human Resource Management
- Integrated Marketing Communications
- International Marketing
- Management Concepts
- Management Information Systems
- Marketing Management
- Marketing Research
- New Product Development and Marketing
- Salesforce Management
- Strategic Management
Colleges in India
MBA Marketing Colleges in India
The following are the colleges in India that are offered MBA in Marketing :
| College Name | Fees |
|---|---|
| Great Lakes Chennai: Great Lakes Institute of Management (GLIM) | INR 16.5 lakh |
| Indian Institute of Management - (IIM), Kozhikode | INR 19.0 lakh |
| ISB Hyderabad: Indian School of Business | INR 15 lakh |
| Indian Institute of Management – (IIM), Tiruchirappalli | INR 18 lakh |
| Indian Institute of Management – (IIM), Raipur | INR 14.5 lakh |
| Sharda University, Greater Noida | INR 5.43 lakh |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | INR 6 lakh |
| Symbiosis Institute of Business Management (SIBM), Pune | INR 19.5 lakh |
Colleges in Abroad
MBA Marketing Colleges Abroad
MBA in Marketing Abroad is trendy course in Canada, UK, United States etc. It is 01-02 years course. The following are the colleges in Abroad (Canada, UK, United States) that are offered MBA in Marketing: .
| College Name | Fees |
|---|---|
| Bangor University, United Kingdom | INR 14.07 Lakhs |
| Coventry University University, United Kingdom | INR 17.86 Lakhs |
| McGill University, Canada | INR 15.78 Lakhs |
| York University, Toronto, Canada | INR 45.46 Lakhs |
| University of Pennsylvania, USA | INR 58.39 Lakhs |
| University of Chicago, USA | INR 53.60 Lakhs |
| University of North Carolina, USA | INR 58.71 Lakhs |
Scope
MBA Marketing Scope
Marketing has wide scope. MBA Marketing graduates are eligible to apply for fresher employment positions in the field. Advertising, retail, banking, tourism, consulting, digital media, entertainment, and many more fields hire MBA marketing fresher’s.
Jobs
MBA Marketing Jobs
MBA Marketing has openings in a variety of positions for both new and experienced individuals. Fresher’s can work as Brand Managers, Sales Managers, and, while experienced professionals can work as Marketing Executives, Marketing Managers, Marketing Specialists, and Business Analysts. Also, a student can get government sector as a Marketing Assistant, Marketing Manager, and Sales Manager.
Salary
MBA Marketing Salary in India
The salary for marketing post graduates varies. Fresher’s can draw a starting package of INR 20,000 whereas experienced professionals have a hike in the amount. The salary package for some jobs are mentioned below-:
| Job profile | Average Salary |
|---|---|
| Business Development Executive | ₹ 4 Lakhs |
| Marketing Manager | ₹ 7 Lakhs |
| Product Manager | ₹ 12 Lakhs |
| Sales Manager | ₹ 5 Lakhs |
Frequently Asked Questions (FAQ)
MBA Marketing FAQs
Ques: What is the scope of MBA in Marketing?
MBA in Marketing has a wide scope as every business want to generate more business so they need someone who can manage the work and help them in capturing the market.
Ques: Is MBA marketing course expensive?
A marketing graduate with no experience can draw a starting salary of 18,000 to 20,000 depending on knowledge, skills and caliber
Ques: MBA Marketing Distance Learning
There are many universities that provide MBA Marketing in Distance Learning with affordable fee structure. This gives the students a chance to continue further studies along with job or business.
Admission 2021
MBA Marketing Admission 2021
MBA Marketing Admission is divide in three steps which are given below:
- Apply for the Entrance Exams (CAT, CMAT, MAT, SNAP, XAT etc.)
- Appear at Entrance Exams & Pass the Cutoff
- Final Admission Round (Written Ability Test (WAT), Group Discussion (GD) and Personal Interview (PI))
Admission Process
MBA Marketing Admission Process
MBA in Marketing admission process are divide into three steps:
- Apply for MBA Entrance Exams
- Attend the Entrance Exam
- Shortlisting Process
- Written Ability Test (WAT), Group Discussion (GD) and Personal Interview (PI)
Eligibility
MBA Marketing Eligibility
The eligibility criteria for MBA Marketing are as follows:
| Parameters | Description |
|---|---|
| Minimum Educational Qualification | Graduation |
| Minimum Marks | 50% (General and NC/OBC) |
| Relaxation for Reserved Categories | 45% |
| Age Limit | None |
Subjects
MBA Marketing Subjects
List of subjects of MBA Marketing Subjects are as follow:
- Accounting and Managerial Decisions
- Advertising Management
- Business Environment
- Business Marketing Operations
- Human Resource Management
- Integrated Marketing Communications
- International Marketing
- Management Concepts
- Management Information Systems
- Marketing Management
- Marketing Research
- New Product Development and Marketing
- Salesforce Management
- Strategic Management
Colleges in India
MBA Marketing Colleges in India
The following are the colleges in India that are offered MBA in Marketing :
| College Name | Fees |
|---|---|
| Great Lakes Chennai: Great Lakes Institute of Management (GLIM) | INR 16.5 lakh |
| Indian Institute of Management - (IIM), Kozhikode | INR 19.0 lakh |
| ISB Hyderabad: Indian School of Business | INR 15 lakh |
| Indian Institute of Management – (IIM), Tiruchirappalli | INR 18 lakh |
| Indian Institute of Management – (IIM), Raipur | INR 14.5 lakh |
| Sharda University, Greater Noida | INR 5.43 lakh |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | INR 6 lakh |
| Symbiosis Institute of Business Management (SIBM), Pune | INR 19.5 lakh |
Colleges in Abroad
MBA Marketing Colleges Abroad
MBA in Marketing Abroad is trendy course in Canada, UK, United States etc. It is 01-02 years course. The following are the colleges in Abroad (Canada, UK, United States) that are offered MBA in Marketing: .
| College Name | Fees |
|---|---|
| Bangor University, United Kingdom | INR 14.07 Lakhs |
| Coventry University University, United Kingdom | INR 17.86 Lakhs |
| McGill University, Canada | INR 15.78 Lakhs |
| York University, Toronto, Canada | INR 45.46 Lakhs |
| University of Pennsylvania, USA | INR 58.39 Lakhs |
| University of Chicago, USA | INR 53.60 Lakhs |
| University of North Carolina, USA | INR 58.71 Lakhs |
Fresher Jobs
MBA Marketing Jobs
MBA Marketing has openings in a variety of positions for both new and experienced individuals. Fresher’s can work as Brand Managers, Sales Managers, and, while experienced professionals can work as Marketing Executives, Marketing Managers, Marketing Specialists, and Business Analysts. Also, a student can get government sector as a Marketing Assistant, Marketing Manager, and Sales Manager.
Salary
MBA Marketing Salary in India
The salary for marketing post graduates varies. Fresher’s can draw a starting package of INR 20,000 whereas experienced professionals have a hike in the amount. The salary package for some jobs are mentioned below-:
| Job profile | Average Salary |
|---|---|
| Business Development Executive | ₹ 4 Lakhs |
| Marketing Manager | ₹ 7 Lakhs |
| Product Manager | ₹ 12 Lakhs |
| Sales Manager | ₹ 5 Lakhs |
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