Assessing The Relationship Of Market Potential And Sustainable Development Of The Palm Oil Dustry In One Municipalities Of Bukidnon

The palm oil industry is a significant contributor to the economy of Bukidnon, Philippines, driven by increasing global demand and its versatility in various applications. This study aims to provide a comprehensive analysis of the market potential and sustainable development of the palm oil industry in one municipality of Bukidnon. The findings are beneficial to local governments, farmers or farm owners, producers, investors, and consumers—helping them develop effective policies, optimize production strategies, make informed investment decisions, and make well-informed purchasing choices, respectively. The study respondents were registered members of the Kadingilan Oil Palm Planters Agricultural Cooperative (KOPPA COOP), consisting of farm owners who are also the farmers cultivating palm oil. A total of 300 farmers from 17 barangays in the municipality of Kadingilan, Bukidnon, were purposively selected. The researcher administered survey questionnaires covering the respondents’ demographic profile, key factors influencing market potential, and the levels of sustainable development in environmental, social, and economic dimensions. The data were presented, analyzed, and interpreted using descriptive statistics such as mean, standard deviation, percentage, frequency, and correlation analysis. Results revealed that the palm oil industry in Kadingilan has a promising foundation for sustainable development, supported by a predominantly working-age labor force and high levels of educational attainment that facilitate adaptability and technological adoption. The industry also demonstrates very high market potential, characterized by strong demand, fair pricing, manageable competition, and a strong positive correlation between market potential and sustainable development.