Multimedia Bureau Communication Strategy in the Process of Restoring the Image of the Republic of Indonesia Police to the Public (Case Study of Statement #Disapointedreporttopolice on Twitter)
Multimedia Bureau Communication Strategy in the Process of Restoring the Image of the Republic of Indonesia Police to the Public (Case Study of Statement #Disapointedreporttopolice on Twitter)
Hana Lestari, Hayu Lusiana
Postgraduate of Sahid University Jakarta
Publication Information
Journal Title: International Journal of Research and Scientific Innovation (IJRSI)
Author(s):Lestari, Hana ;Lusiana, Hayu
Published On: 04/29/2025
Volume: 12
Issue: 1
First Page: 462
Last Page: 469
ISSN: 2321-2705
Cite this Article Lestari, Hana ;Lusiana, Hayu; Multimedia Bureau Communication Strategy in the Process of Restoring the Image of the Republic of Indonesia Police to the Public (Case Study of Statement #Disapointedreporttopolice on Twitter), Volume 12 Issue 1, International Journal of Research and Scientific Innovation (IJRSI), 462-469, Published on 04/29/2025, Available at https://rsisinternational.org/journals/ijrsi/articles/multimedia-bureau-communication-strategy-in-the-process-of-restoring-the-image-of-the-republic-of-indonesia-police-to-the-public-case-study-of-statement-disapointedreporttopolice-on-twitter/
Abstract
Image is a condition that is very easy to recognize and remember by the public. Image is designed and maintained so that it always has positive values and benefits. Every activity of an organization, community company or agency, image becomes a corporate culture that must be a shared responsibility in the activities of the organization, company, community or agency. Likewise with the existence of the Image of the Republic of Indonesia Police, as a place where the community asks for help, complaints and protection so that they feel safe and fair in being involved or experiencing criminal acts, fraud or intimidation. A good image will always be remembered and become the strength of an organization’s sustainability, while a bad image is very difficult for the community to accept and requires a precise communication strategy to restore it. Currently, the image of the Republic of Indonesia Police is experiencing a concerning condition, efforts are being made in this digital era, the police agency has formed a multimedia communication channel that can accommodate complaints from the public through social media. Researchers are intrigued to reveal this problem as a research and data collection method through in-depth interviews, conducting observations and literature. This research is a research with a descriptive qualitative approach.
Keywords: Organizational Image, Organizational Communication Strategy, Republic of Indonesia Police, Multimedia
